Introduction

As the founding product designer at Mayhem Studios, I was tasked with establishing a cohesive design team and developing robust design processes. Our ambitious goal was to create the largest mobile game ever made in India. My role involved building a design team from the ground up, advocating for and hiring six talented designers, and setting up processes that would ensure high-quality, efficient, and scalable design solutions.

Process

• DESIGN AUDIT & FIGMA MIGRATION

  • Conducted a comprehensive UI audit of existing designs to identify inconsistencies and areas for improvement.

  • Migrated from Photoshop to Figma, facilitating real-time collaboration, streamlined asset management, and a single source of truth for all design files.

  • Enabled designers, product managers, and engineers to work directly together, improving communication and efficiency.
    
    

• DEVELOPING UGW DESIGN SYSTEM

  • Created a standardised design system that ensured consistency across all design elements, including colors, fonts, and UI components.

  • Implemented global components for quick and easy updates, enhancing flexibility and reducing the time required for design changes.

  • Facilitated faster onboarding for new designers and front-end developers by providing a clear, consistent design language.
    
    

  

  
  
  

• TEAM BUILDING & MENTORSHIP

  • Hired and mentored a team of six designers, including experts in UI/UX, sound, and motion design.

  • Fostered a culture of cross-functional collaboration, particularly between design, engineering, and product management teams.

  • Established clear workflows and processes, ensuring that all team members could contribute effectively and efficiently.
    
    

• FEATURE DELIVERY

  • Delivered over 32 features, most ahead of production timelines, demonstrating our team's ability to work efficiently and meet high standards of quality.
    
    

Results

• ENHANCED DESIGN OPS

  • Improved real-time collaboration and communication, resulting in faster turnaround times and higher quality outputs.

  • Reduced feedback fragmentation and improved asynchronous communication, addressing time-zone differences and other barriers.
    
    

• SCALABILITY & FLEXIBILITY

  • The UGW Design System provided a scalable and flexible framework for ongoing design and development, enabling quick updates and consistent design language across all features.

  • Enhanced the scalability of UI designs to different aspect ratios, ensuring a seamless user experience across various devices.
    
    

• USER EXPERIENCE & SATISFACTION

  • Significantly improved the overall user experience through consistent and high-quality design, resulting in positive feedback and increased user engagement.

  • Achieved a dynamic and immersive feel in the UI by incorporating motion design, enhancing the game's overall appeal.
    
    
    

    
    ⭐️ ⭐️ ⭐️
    Achieved highest rating from users for UI/UX across all recorded parameters of the product in Alpha phase.